Increasing Your Bottom Line By Knowing How Your Funnel Works

The tasks of generating traffic to your funnel is a challenge to every entrepreneur. You have to find a cost-effective way of sourcing your leads and hope that a big chunk of it turns out to be qualified leads. Blake (Alec Baldwin) explained this very well in the 1992 Film Glengarry Glen Ross where he presented a stack of cards (the Glengarry leads) to motivate the unproductive, hapless real estate salesmen. He said that to them, that stack is Gold and to give it to them is like throwing it away. So they attempted to bribe and steal the leads to produce to eventually keep their jobs. This is how important good quality leads are. That’s why it is everyone’s quest to find the fountain of qualified leads.

Now back to this article. Understanding how landing pages and sales pages work is key to leads generation. You may need some technical and copywriting know how to hack these. Outsourcing it to experts can be a good idea. The opening of the funnel is big because you are expected to bring in as many streams to traffic from different sources as possible. Liking your Facebook page, signing up to your newsletter, subscribing to your YouTube channel, following you on Instagram, pinning photos on Pinterest are just a few strategies on how to increase traffic to your site.

ENGAGE

Important terms: Page views, downloads, video plays, Joined contest, inquiries

Tactics: Site design, Content (articles/blog, videos), Online contest, Online chat

Metrics: Bounce rates, stickiness, Opens, CTR

As prospects are gathered into your funnel, you need to immediately start the leads qualification process (see LQP above). This is the stage where most of the action is. The faster you can filter the leads, the faster you move down the funnel to convert the opportunity into a sale. This is the stage where you need to constantly communicate with the prospect. Ask them questions about how they like your content and maybe ask them what else you can do to improve the site. Make their user clickfunnels coupon code experience remarkable. Keep them engaged (sometimes termed as nurturing) via an activity in your site like an online contest, via your blog or videos( you want them to comment), via online chat and the likes. Doing so is the path to acquiring future loyal customers.

Now, once they are engaged, providing value to your leads is key. Give them infographics, reports, tip sheets, answering an inquiry, providing free consultations are some tactics that work well. Adding value helps you move down the funnel with ease.

Delight everybody! Make sure that your customers leave your site feeling that they got a great deal from you. And lastly, don’t forget to send Thank You emails when they spend time to converse with you. This will make your service remarkable.

CONVERT

Important terms: Qualified leads, calls

Tactics: Web forms, trackable phone nos., CTA (Offers)

Metrics: Qualified Leads (phone, e-leads), Sale

This is the last stage of the funnel and maybe the least stressful stage of the process if you have done you work well on the first 2 stages. This is what excites every business owner. Every converted lead means money on their pockets. Once a lead is closed, make sure that promises are delivered on time. Nothing is more rewarding than seeing a customer happy with the purchase.

Tip: Don’t forget the get client testimonials whenever possible. You can use this overtime to build a good reputation and credibility in your niche.

The Verdict:

At the end of the day, your goal is to convert the qualified leads into sales. This model guides you through the sales process and teaches you how to properly manage the leads. The sales funnel gives you direction and focus on which opportunities you need to work on that will eventually help you save time, money, and increase your bottom line. This is key in designing your overall sales strategy.

Jovel’s 20 years of experience in the field of IT and Entrepreneurship is the driving force behind all his successes. He is a sought after authority in the fields of E-commerce, Sales, Internet Marketing, and Export. Jovel has received numerous awards both from local and international organizations. He graduated from the University of the Philippines with a double degree in Computer Science and in Tourism. Jovel is a fitness enthusiast and enjoys active sports, traveling, and exploring exotic local cuisines

 

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